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Stop living on autopilot Become someone you genuinely admire

Build an identity that naturally creates the life you want.

Based on scienceUsing the latest research
PersonalizedBased on your demographics
Private by designYour reflections stay yours
SYMPTOMS

Modern life is pulling you in a thousand directions

No wonder you feel overwhelmed.

Your attention

Social media, endless notifications and infinite feeds compete for every spare second.

Kushlev, K., Proulx, J., Dunn, E.W. (2016). Silence your phones: Smartphone notifications increase inattention and hyperactivity symptoms.

Your biology

Ultra-processed food exploits cravings that evolved long before supermarkets existed.

Schulte, E.M., Yokum, S., Jahn, A., Gearhardt, A.N. (2019). Food cue reactivity in food addiction: A functional magnetic resonance imaging study.

Your mind

Algorithms, advertising and constant comparison quietly shape what you think, want and value.

Matz, S.C., Kosinski, M., Nave, G., Stillwell, D.J. (2017). Psychological targeting as an effective approach to digital mass persuasion.

DIAGNOSIS

The problem isn't your discipline.

Dr. Maxwell Maltz found that lasting change takes more than new behavior. It takes changing how you see yourself. Your self-image shapes how you think and act. When new behavior clashes with it, it keeps feeling like something you have to force.

self-image new behaviour old patterns desired life
Your self-image is the story you believe about yourself.
new behaviour self-image calibration + new self-image desired life

Studies show your self-image
influences almost everything, from your wealth to your romantic life.

C.G. Jung
Until you make the unconscious conscious,
it will direct your life and you will call it fate.
C.G. Jung
niom App auf dem iPhone
The method

A new way to create lasting change

Reshape your self-image with Niom, so the life you want becomes a natural consequence.

Process

How it works

Understand who you are, define who you want to be, and reinforce it until it feels natural.

1

Introspection

Discover what makes you, you. Capture your reactions and emotions the moment you notice them. Niom will then help you identify the patterns and the underlying triggers.

Niom app: recording reactions
2

New Direction

Define the person and life you genuinely admire. Niom turns that into a clear set of traits to grow into.

Niom app: trait radar
3

Reinforcement

Turn daily actions into evidence of that identity. Niom keeps you consistent, until your self-image shifts and becomes the new default.

Niom app: consistency tracking
Personalized plan

Get your personalized
Niom plan

Understand how your self-image guides your behaviour and start changing it today with a plan built around who you want to become.

  1. [1] Start at your level
  2. [2] Progress at your pace
  3. [3] Calibrates your self-image continually
  4. [4] See your life catch up to who you've become.
Niom App Screen
The knowing-doing gap

You don't need more knowledge.
You need a way to act on it.

Niom turns insights from neuroscience and behavioural science into small daily actions, and helps you stay consistent until they become lasting change.

THEORY EXECUTION OUTCOME Books · Podcasts · Courses Niom Desired Life
Pricing

Less than a streaming subscription

Change your life within one year. No hidden fees, cancel anytime.

Complete self-image analysis

Understand how you see yourself today, across the traits that shape your life.

Personalized identity protocol

Get a clear plan to reshape your self-image around who you want to become.

Daily tracking and scores

See your consistency and watch your new identity take hold over time.

A preview of your future self

See the person you are becoming and the life that naturally follows.

Ask us anything, anytime

Reach our team directly from your dashboard whenever you need.

Niom Membership, 150 euro per year
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Your questions

Frequently asked questions

If you have any further questions, please contact us by email at hello@niom.com.

What is Niom?

Niom is an identity app. Instead of tracking habits or chasing goals, it helps you become someone you genuinely admire by reshaping the self-image underneath your behaviour. You define who you want to be, and your daily actions become evidence that you already are that person, until it becomes your new default.

Who is this for?

For anyone who has tried the goals, the habit streaks and the discipline hacks and watched them fade. If you sense that lasting change is less about doing more and more about becoming someone different, Niom was built for you. You do not need to have it all figured out, you just need to be willing to look honestly and show up.

What exactly will I receive?

A complete analysis of how you see yourself today, a personalized protocol to reshape that self-image around who you want to become, and daily tracking that shows your new identity taking hold. You also get a preview of your future self and direct access to our team whenever you need it.

What's included in the analysis?

A clear picture of how you see yourself right now. Niom looks at the traits that shape your daily life, combines what you tell us with the patterns in how you actually respond, and reflects it back as your current self-image. You will see where that image is quietly holding you back, and which beliefs are running the show without you noticing.

How accurate is your analysis?

The analysis is a mirror, not a verdict, and it is only as honest as what you put into it. It reflects the self-image behind your own words and behaviour, and it gets sharper the more you use Niom. You stay the final judge. Anything that does not fit, you correct, and the picture adjusts with you.

Is this actually science-backed, or just AI hype?

The idea underneath it is well established psychology: your self-image shapes your behaviour, and your behaviour reshapes your self-image. We use AI to make that personal and to surface patterns you might miss, not as a magic wand. The method does the work, the AI just makes it fit you.

Does it work for all life situations?

It applies to almost any area where your self-image is in the way, from fitness and confidence to how you handle relationships and setbacks. What it is not is a replacement for medical or psychological care. If you are dealing with something serious, Niom is meant to sit alongside real support, never in place of it.

How often can I get a new analysis?

Your self-image is not a one-time snapshot, it keeps updating as you show up. Niom recalibrates continuously in the background, and you can revisit the fuller picture whenever you want to see how far you have moved. Most people look every few weeks, which is enough to notice real change without turning it into another number to obsess over.

Can't I just do this with ChatGPT or Claude?

You can ask them for advice, and they will give you plenty. What they will not do is map your specific self-image, turn it into a daily practice, and hold you consistent over months until you actually change. Niom is the difference between knowing what to do and having a system that makes you do it, day after day.

How long will it take for me to achieve results?

You will notice small shifts in the first weeks, in how you catch yourself and how you react. The deeper change, where a new identity feels natural rather than forced, unfolds over months. Niom is designed around the one year it takes to change, and then to let you go.

How do I get started?

Getting started takes just a few minutes. You answer a short set of questions so Niom can see how you view yourself today, and from that it builds your first protocol on the spot. No lengthy setup and no homework before you begin, you are into it the same day.

Do I have to download an app?

Yes, Niom is an app you install on your phone. That is deliberate: real change happens in your daily life, not in a browser tab you forget to open, so Niom is built to travel with you and meet you in the moments that count.

Can I use this on mobile?

Mobile is exactly where Niom is meant to live. It is designed for your phone first, so you can check in, capture a reaction or take a small action wherever you are, in the moments that actually shape who you are becoming.

How does it work?

In three steps. First you understand who you are today by capturing your reactions and the patterns behind them. Then you define the person and life you admire, which Niom turns into a clear set of traits to grow into. Finally your daily actions become evidence of that identity, until your self-image shifts and stays shifted.

What is the protocol?

Your protocol is the personal plan Niom builds once it understands your current self-image. It is not a generic checklist, it is a specific path from who you are today to the person you want to become, translated into small daily actions that make that identity real. Think of it as the route, and your daily practice as the walking.

What's included in my protocol?

The traits you are growing into, the beliefs that are currently in the way, and the daily actions that turn one into the other. You also get a clear sense of what to focus on first, so you are never staring at a long list wondering where to start. It stays light on purpose, a few meaningful moves beat fifty.

Does the protocol really work?

It works if you work it. The protocol rests on a simple mechanism: every action you take is a small vote for the person you are becoming, and enough votes change how you see yourself. It is not magic and it is not instant, but the logic is sound and it compounds.

What kind of recommendations will I get?

Practical, identity-first ones. Instead of telling you to do more, Niom suggests the specific actions a person with your chosen traits would take, sized to where you are right now. They are meant to be doable today, not one day, because evidence you actually collect is what shifts your self-image.

Can I trust the recommendations?

They are built from your own inputs and grounded in how identity and behaviour reinforce each other, not pulled from a generic template. Nothing is forced on you. Every recommendation is a suggestion you can accept, adjust or ignore, and Niom learns from what you choose.

How long does it take to achieve "lasting change"?

Lasting change is measured in months, not days. You will feel early momentum within the first weeks, but a new identity becoming your default, the kind that holds when life gets hard, takes time and repetition. Niom is built around the one year it takes, and then it steps back.

Are you going to push me to buy products or procedures?

No. Niom has nothing to sell you beyond Niom itself. No supplements, no upsells, no partner deals quietly baked into your recommendations. The whole model is one honest yearly price, and the goal is to set you free, not to keep finding new things to charge you for.

Can I see what my life will look like?

Yes. Niom shows you a preview of your future self and the life that naturally follows from becoming that person. It is not a fantasy or a promise, it is a believable picture of where your current direction leads, so you have something real to walk towards.

What if I don't like the suggestions?

Then you change them. Nothing in your protocol is fixed, and your honest "that is not me" is useful information, not a problem. Niom adjusts to fit the person you actually want to become, not the one an algorithm assumed you were.

How often can I get a new protocol?

Your protocol is not a one-off document, it evolves as you do. Niom recalibrates it continuously as your self-image shifts and your actions add up, so it always reflects where you are now rather than where you started. You are never locked into a plan that has outgrown you.

Are there any risks?

Niom is gentle inner work, not therapy, and the only real discomfort is the honesty it asks of you, which is rather the point. It is not a treatment for mental health conditions and does not replace professional care. If you are going through something serious, please lean on real support, with or without Niom alongside it.

Are the recommendations expensive?

No, because they are things you do, not things you buy. Your protocol asks for your attention and a few minutes a day, not your wallet. Everything is included in your membership, with nothing extra to purchase to make it work.

Do I have to follow everything perfectly for it to work?

Definitely not, and trying to would miss the point. Niom is built with room for the days you fall short, because consistency over time matters far more than a perfect streak. You are collecting evidence of who you are becoming, and a missed day is not evidence against you, it is just a day.

Is this a one-time report or a continuous service?

It is continuous, but not forever by design. You use Niom daily while your new identity takes hold, which is where the real work happens. Once it sits, the app has done its job and releases you. You are not meant to need it for life.

Is my data private?

Yes. Private by design is not a slogan for us, it is the default. Your reflections stay yours, we never sell or share your data, and you can delete your account and everything in it whenever you want. The inner work only works when it feels safe, so we treat it that way.

What makes Niom different from coaching or other apps?

Coaching is expensive, and most apps simply track habits and metrics, which quietly turns your growth into another number to optimise. Niom works one level deeper, on the identity those habits come from, using evidence instead of streaks. And it is built to set you free rather than keep you subscribed.

Can I really get results with this app?

Yes, if you show up. The method rests on a simple truth backed by research, that your behaviour follows your self-image, so when the image changes, the behaviour follows with it. Change how you see yourself and the life around you starts to catch up. The one thing we cannot do is show up for you.

What if I get stuck or need help?

You are not on your own. You can reach our team directly from your dashboard or by email at hello@niom.com, and a real person will get back to you, usually within a day. No bots, no ticket mazes.

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